Hello

My name is Xue.aka.Echo

I’m a social media manager and designer with an academic background in architecture and several years of experience working in digital marketing for an independent board game publisher.

My work combines social media management, content creation, branding, campaign design, and visual storytelling. I plan and manage social media channels from strategy to execution — developing content, building communities, and creating consistent brand identities across platforms.

I enjoy building brands from the ground up and turning creative ideas into cohesive concepts, especially in dynamic startup environments.

By combining strategic thinking with strong design skills, I help brands become visible, engaging, and recognizable.